Age plays a significant role in determining levels of internet access across these regions: more than half of Africa’s total population is below the age of 20, and there are more than 460 million people below the age of 13 across Southern Asia. However, 500 million of these active users – more than 60 percent of the total – live in China. As a result, a balanced device strategy is still essential. Augmented Reality (AR) provides the ability to overlay a visual and audio experience to a real-world environment as viewed through a computer, mobile device, or special hardware. Across the full top 20 sites, Alexa includes 5 Chinese ecommerce sites, 4 of which belong to Alibaba. It is changing and growing continuously. In this quarter’s report, social media users pass the 4 billion mark as social media growth rates accelerate. Doug the Pug also has more followers than Grumpy Cat (RIP). Some important challenges remain, however, and there’s still work to do to ensure that everyone around the world has fair and equal access to life-changing digital connectivity. Worldwide, ecommerce consumers are more likely to purchase through a mobile device than through a laptop, although the data reveal that most people use both devices for their online shopping, depending on the type of product they’re buying and the context of their shopping activities. On the flipside, can you really justify ignoring the big trends, just because they don’t appeal to you on a personal level? New data from GlobalWebIndex show that we’re using apps in almost every aspect of our lives, whether it’s staying in touch with friends and family, relaxing on the couch, managing our finances, getting fit, or even finding love. That means that users in China and India are responsible for roughly 9 in every 10 minutes spent using TikTok around the world. In particular, women in Southern Asia are three times less likely to use social media today compared to men, offering meaningful insight into broader internet connectivity in the region. Almost without exception, the companies and brands that succeed over the long-term are those that successfully satisfy people’s wants, needs and desires – not those who’ve jumped on a bandwagon, created an isolated ‘viral’ campaign, or jumped at every shiny new toy without a clear strategy. | PowerPoint PPT presentation | free to view Whitepanda2040 - Digital marketing is one of the top trending platform for advertising and marketing … Social media’s role in the purchase journey continues to expand, with 43 percent of internet users around the world aged 16 to 64 now saying that they use social networks when researching things to buy. In case you missed some of the most remarkable digital marketing articles from the beginning of this year, we prepared a list of “Digital Marketing Articles You Should Read In 2020”. 5 Quick Tips for Better Digital Marketing Proposals in 2020. App Annie reports that 6 of the world’s 10-most used non-game apps in 2019 belong to Chinese companies, while 4 of 2019’s top 10 games by monthly active users were developed by Chinese companies. This session explores how social media data can help policy makers, NGOs, and a wide variety of other organisations identify and track trends in broader internet adoption and ICT use. Global Ranking of Mobile Apps by Consumer Spend January 2020 DataReportal. Channels that Introduce People to New Products and Brands January 2020 DataReportal. Travel, the largest category by online consumer spend, saw the slowest year-on-year growth amongst the categories that Statista tracks, with global annual revenues up by roughly 8 percent to reach almost US$1.19 trillion. Hopefully our Global Digital Reports help, but maybe a better answer is less, not more. By 2020, in India digital Industry will produce more than 20 lakhs job. Average Annual Revenue Per Ecommerce Shopper for Online Consumer Goods Purchases January 2020 DataReportal. Design of your ppt is the first impression and you know how essential it is. If you’d like to learn more about this important topic, GSMA Intelligence’s comprehensive Mobile Gender Gap Report explores many of the underlying issues and challenges in detail, while their excellent Mobile Connectivity Index offers richer perspectives at a local country level. Despite mobile’s ubiquity, three-quarters of internet users aged 16 to 64 still go online via laptop and desktop computers. Globally, more than 5.19 billion people now use mobile phones, with user numbers up by 124 million (2.4 percent) over the past year. However, games are not the biggest category when it comes to the share of total time spent using mobiles, as we’ll explore in the next section. We’ll share updates on this important story as and when we get them. You can read our full Digital 2020 Global Overview Report in the SlideShare embed below (click here if that’s not working for you), but read on below to find our summary of this year’s key headlines, numbers, and trends. Overview of Pinterest's Global Advertising Audience January 2020 DataReportal. Get in touch with us, you will find out how amazing is the experience of creating a project together. Once again, the story varies by country. In this way, your audience becomes an integral part of a dynamic, two-way experience. Let’s finish with three top tips. Cats also still rule Reddit, where r/cats is home to 1.70 million users, compared to 1.29 million for r/dogs. Do you really need to try that niche new platform with a couple of million users, or might you be better focusing your efforts (and budgets) on one or two proven platforms with billions of active users? With most shoppers demonstrating that they’re equally happy to engage with connected devices and physical-world properties in equal measure – often simultaneously – it’s increasingly clear that these ‘lines’ only exist in marketers’ heads and budgets. App Annie’s new State of Mobile 2020 report also reveals that games account for the greatest share of mobile app downloads – more than 1 in 5 of the total – and drive 70 percent of worldwide consumer spend on mobile apps. Gaming-Related Activities January 2020 DataReportal. That’s 3 minutes less than this time last year, but still equates to more than 100 days of connected time per internet user, per year. GlobalWebIndex finds that mobile phones now account for more than half of all the time we spend online, with the company’s latest data putting mobile’s share of internet time at 50.1 percent. In 2020, we are experiencing the great impact that digital marketing continues to have and how, little by little, conventional marketing is losing strength in the market. Try exploring cultures too, by constantly asking yourself what’s different about what you’re seeing compared to what you expected. This is your template to update and use as a digital strategy for ongoing business activity rather than a one-off campaign. Across mobile devices and computers, GlobalWebIndex reports that we now spend an average of 2 hours and 24 minutes per person, per day using social media, up by 2 minutes per day since this time last year. YouTube still commands the greatest share of the world’s online video viewers, and our calculations indicate that roughly 3 billion people watch at least one YouTube video each month [note: YouTube itself reports 2 billion signed-in viewers each month]. However, the amount of time that people spend online varies from country to country, with internet users in the Philippines spending an average of 9 hours and 45 minutes per day online, compared to just 4 hours and 22 minutes per day in Japan. Don’t just search for product-related hashtags, though. Public Concerns About What's Real or Fake on the Internet January 2020 DataReportal. Currently, the main social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, YouTube, and Snapchat. These more ‘dedicated’ gamers spend an average of 70 minutes per day playing console games, but this rises to more than 90 minutes per day for console gamers in Thailand, the Philippines, and Saudi Arabia. The digital gender gap is also apparent in our latest social media data. Critically, marketers can now use Facebook to reach one-third of all the world’s adults aged 18 and above, and more than half of all the world’s adults aged 18 to 34. Profile of Facebook's Advertising Audience by Age Group and Gender January 2020 DataReportal. More than 4 in 5 internet users aged 16 to 64 around the world play video games every month, which would equate to a total global gaming community of more than 3.5 billion people if we applied that figure to the total internet user population. The value of the digital marketing industry will exceed the INR 225 billion marks by 2020. However, recent trends in some of our most cutting-edge data reveal that things may be changing. Consumers like them because they are easy to digest, entertaining, and attractive. What’s more, the world’s internet users will spend a cumulative 1.25 billion years online in 2020, with more than one-third of that time spent using social media. These cookies will be stored in your browser only with your consent. If you want to know where you are going, first you need to understand where you came from. Average annual revenues per user (ARPU) grew by 9 percent over the past 12 months, but growth in Southern Asia was much faster. It is mandatory to procure user consent prior to running these cookies on your website. Brands using interactive content improve their marketing results in several different ways. Digital Marketing Channels PowerPoint Template. As GlobalWebIndex stated in their recent Commerce trends report, “While social networks often play a central role in the initial steps on the path to purchase, only 12 percent of internet users say that a ‘buy’ button on a social network would drive them to check-out online.”, “At present, enthusiasm about buying ordinary goods and services via social networks is limited. In 3DforScience we specialize in graphic content for the pharma industry. Every year, new tools and technologies emerge, meaning that we need to follow the latest trends to compete in the market. Avoid boring stories because they can’t help you to attract and retain the audience. Mobile's Share of Time Spent Using The Internet Over Time January 2020 DataReportal. Dogs January 2020 DataReportal. Even more worryingly, research from GSMA Intelligence suggests that more than half of all women living in India today are unaware of the existence of mobile internet. We strive to offer insight on all of these issues through our regular Global Digital Reports, but my answer to all of these questions is the same: focus your attention on people, not technology. Creating personas for your target buyer will help you to understand their behaviors, emotions and also pain points. At a global level, the average ecommerce shopper now spends almost US$500 on online purchases of consumer goods each year, although Statista reports that this varies significantly by country, from an average of US$1,441 per person in South Korea, to just US$20 per person in the Philippines. Seeing a digital marketing ppt for the first time, a … Thank you! The latest data show that average ecommerce spend on consumer goods in India has increased by 43 percent compared to 2018 figures, but is still below US$50. In 2020 it will be even more difficult for your brand to stand out unless you have a clear digital marketing strategy in the Middle East. In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles. Data shared with us by App Annie reveals that mobile apps now account for 10 out of every 11 minutes we spend using mobile devices, with web browsing only responsible for 9 percent of our mobile time. Pay attention to the design element as it creates a value. What’s more, with more than 50 million new users coming online for the first time in the region over the past 12 months, these audiences will play an increasingly influential role in shaping the next phase of the internet’s growth – in Asia and beyond. A generally new and groundbreaking technology for marketing that appears here is block-chain technologies, but again it isn't clear how this will evolve by 2020. However, despite relatively low figures for absolute ecommerce ARPU, Egypt and Indonesia both rank highly for these GDP-adjusted averages, while Ghana, Kenya, and India also find themselves much higher up the rankings. If you want to drive conversions, building a strong value proposition is crucial. Data from Google Trends reveals that people searched for dogs almost twice as frequently as they searched for cats in 2019. This digital marketing strategy PPT template for 2020 features some stylish elements, such as: 40+ unique PPT slides for each theme; 2 pre-made marketing presentation … The latest data from Ericsson suggest that the world’s mobile internet users will consume more than half a trillion gigabytes of mobile data during 2020, with roughly two-thirds of that total being used to stream and download video content. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Blog posts. First of all, you need to set clear goals for your business and make a decision. For context, if that figure were applicable to the entire global internet users base, it would equate to almost 2 billion monthly active users. Many marketers in the West remain skeptical of esports, perhaps because they see little evidence of their popularity in their own lives. Video is No Longer an Option. You also have the option to opt-out of these cookies. More than 1 billion of these ‘unconnected’ people live in Southern Asia (31 percent of the total). Ranking of the World's Top Social Media Platforms January 2020 DataReportal. Medical animation studio focused on designing 3D science videos and scientific animation, interactive media and 3D medical illustration services for companies. In particular, the latest rankings of the world’s top websites illustrate the dramatic rise of Asia’s ecommerce platforms. It’s a very different picture at the other end of the scale though, with internet users in Japan spending an average of just 45 minutes per day using social media. Meanwhile, the latest data from Statista shows that worldwide ecommerce spend grew significantly during 2019, although – as one might expect – growth rates varied by category. The 497 million MAUs that the platform reported in November was buoyed by an annual increase of 51 million new users, equating to year-on-year growth of 11 percent. With these countries home to some of the world’s largest internet populations, expect voice control to find its way into an increasing number of mobile apps over the coming months, especially because people around the world are increasingly using voice search as part of their shopping journey. One in three global internet users now use voice interfaces on their mobile phones each month, but these figures are even higher in Asia: 40 percent of Indian internet users say they used a voice interface on their phone in the past month, compared to 42 percent in China, and an impressive 48 percent in Indonesia. People are also increasingly distrustful of the things that they see and hear on the internet. The majority of gamers play games on their smartphones (69 percent of all internet users), but 25 percent of internet users also report playing games on dedicated gaming consoles. Digital and social platforms make it easier than ever to connect with – and learn from – people all over the world, whether they’re domain experts on LinkedIn and Twitter, or everyday people on Instagram. The Fashion & Beauty and Electronics & Physical Media categories also saw impressive gains, with consumer ecommerce revenues in both categories increasing by 18 percent between 2018 and 2019. However, a TikTok advertising sales deck leaked by AdAge a couple of months ago offers more clarity on what’s been going on. Moreover, various data points in this year’s reports point to what we might call a ‘digital privacy paradox’. If you’ve been online since the 90s (ahem), you may know that the internet was in fact invented to share pictures of kittens. The implications for banking, … It\'s useful for presenting to the Board, Senior Executives and General Management to showcase your marketing plan as well as a tool for articulating a digital … What is the future of marketing and what are the top digital marketing trends in 2020? GlobalWebIndex reports that nearly half of all internet users aged 16 to 64 used an ad blocker in the past month, up from the 47 percent that they reported this time 12 months ago. The future of digital marketing has a lot to do with Artificial Intelligence, automation, and … … Will that shiny new toy really propel your brand to perpetual success, or is it just a pleasant distraction from quarterly planning? Three of these apps – Tencent Video, iQiyi, and Youku – cater primarily to internet users in China, reinforcing a finding from Statista that the country’s internet users are the most willing to pay for digital content. In 2020, we are experiencing the great impact that digital marketing continues to have and how, little by little, conventional marketing … Worldwide, there are 3.80 billion social media users in January 2020, with this number increasing by more than 9 percent (321 million new users) since this time last year. ______, Legal notice – Privacy and cookies policy – Web Map. Thanks to technology people from different countries and cultures are able to be connected effortlessly. The World's Most Visited Websites (According to Alexa) January 2020 DataReportal. Top takeaway: in 2020, use data-driven insights to identify a handful of technologies and platforms that really matter to your brand’s success, and not simply to add the latest fads to your roadmap. Map of the World's Digitally Unconnected Populations January 2020 DataReportal. Our 240+ local country reports will be a good place to start, but you can also take simpler, more everyday steps to learn. Facebook has seen a few audience declines over the past year too. The full video of Simon Kemp’s presentation at the ITU’s 17th annual World Telecommunication & ICT Indicators Symposium on 01 December 2020. See individual report slides for more details. Internet Users' Concerns About How Companies User Their Data January 2020 DataReportal. is still more popular than porn (spoiler alert: it still is). Digital Marketing Powerpoint Templates design trends 2020. 3dforscience ha sido beneficiaria del Fondo Europeo de Desarrollo Regional cuyo objetivo es mejorar la competitividad de las Pymes y gracias al cual ha puesto en marcha un Plan de Marketing Digital Internacional con el objetivo de mejorar su posicionamiento online en mercados exteriores durante el año 2019 – 2020. As we detailed above, China’s ecommerce websites are already amongst the world’s most-visited online destinations, so it might not come as a surprise that China leads the way in GDP-adjusted ARPU rates. This website uses cookies to improve your experience while you navigate through the website. There’s little doubt that many of us really are increasingly concerned about our digital privacy, but we’re also increasingly likely to adopt devices and technologies that are specifically designed to create and share even more intimate data about our lives. However, it’s important to stress that the data do not indicate that TikTok’s success has come at the expense of any of the Western social networks. Videos are powerful tools that provide us with great advantages when we wish to share information on different platforms. The company has also added a number of new countries to its advertising targeting options, resulting in a quarter-on-quarter increase in reported potential advertising reach of 12 percent between October 2019 and January 2020. People are increasingly willing to spend money on games, too. This category only includes cookies that ensures basic functionalities and security features of the website. Roughly three-quarters of the world’s internet users aged 16 to 64 buy something online each month, with GlobalWebIndex finding that ecommerce adoption rates are highest amongst internet users in Indonesia, Thailand, and Poland. Blended behaviours such as ‘click and collect’ are on the rise, and showrooming – where consumers visit physical world stores before buying products online – is also an increasingly common practice. Average Annual Revenue Per Ecommerce Shopper for Online Consumer Goods Purchases vs. GDP Per Capita January 2020 DataReportal. In this digital age, sharing information is very simple. Mirroring a trend that we highlighted in our Digital 2019 Q4 Digital Statshot report, various data points in our Digital 2020 reports show that the internet’s centre of gravity is moving progressively eastward. For context, TikTok is still behind WhatsApp, Facebook, WeChat and Instagram, but it’s already ahead of all the other social platforms. Para ello ha contado con el apoyo del Programa XPANDE DIGITAL de la Cámara de Comercio de Málaga. Video’s scale isn’t just about data consumption, either. Countries in Africa account for 27 percent of the total, with 870 million people yet to come online across the continent as a whole. GlobalWebIndex reports that 90 percent of internet users aged 16 to 64 now watch online videos each month, which would translate to more than half of the world’s total population if we applied that figures across all of the world’s internet users. Share of Web Traffic by Device January 2020 DataReportal. However, when we consider the extent of app offerings available to today’s mobile users, this is perhaps unsurprising. Unlike conventional content, interactive content requires the active participation of the audience. Share of Mobile Time Spent by Mobile App Category January 2020 DataReportal. For example, Statista reports that the number of homes around the world with at least one smart home device increased by a third over the past year, indicating that tens of millions of people have consciously decided to spend an average of US$550 a year on devices that actively listen to and track the things that they do in the privacy of their own homes. There’s lots of work to do here, and it’s work that brands can help with. However, overall, Facebook’s audience reach has grown by 1 percent in the past 3 months alone. Many of the marketers I speak with around the world ask me whether TikTok will overtake Facebook, whether VR will become “a thing”, or whether the data I see point to a “next big thing.”. Similarly, Twitter’s ad targeting tools report that more than 250 million of the platform’s users are “interested” in dogs, compared to just 250,000 who are interested in cats – that’s a thousand-fold difference. Roughly half of the 3.7 hours that people spend using mobile phones each day is spent using social and communications apps, meaning that these platforms account for the same share of our mobile time as all of our other mobile activities put together. Online purchases of Furniture & Appliances saw the fastest year-on-year growth, with 2019 worldwide consumer revenues of US$316.7 billion marking a 19 percent jump compared to 2018 spend. As a marketing and communication company, we develop Augmented Reality medical apps which are an ideal tool to show the real dimensions of your technology or incorporate into medical training. The platform has attracted more than 70 million new monthly active users (MAUs) over the past 12 months, to reach a total MAU figure of 322 million at the start of 2020. Entukei Marketing Digital Solutions Executive Jobs in Kenya -Apply by 5th September 2020 . However, there’s still hope for cat lovers: a Google search for ‘dog’ at the start of 2020 delivered a total of 6.76 billion results, but a search for ‘cat’ returned a total of 6.82 billion. Percentage of Internet Users Who Stream TV Content Over the Internet January 2020 DataReportal. Use of Mobile Apps by Category January 2020 DataReportal. They allow us to present information more attractively, engaging clients, and enhancing the credibility of our product. A quick search reveals almost 250 million posts have been published to the platform using #dog, compared to just 200 million for #cat. Interactive content is not only a tool for consumer-focused marketers but also plays an important role in marketing strategy to leverage shared content. Whereas marketers use videos because they provide a huge return on investment (ROI) across many channels. With 92 percent of the world’s internet users now connecting via mobile devices, this figure may be lower than some might expect, but various data points reveal that computers continue to play an important role in our connected lives. Combined with recent data from Ericsson, these figures suggest that the average user now spends an annual average of more than US$21 per connected smartphone. Understanding people will serve you well regardless of the latest trends in technology, fashion, or business. Consumer Ecommerce Spend by Category January 2020 DataReportal. Mobile Ecommerce Adoption by Country January 2020. App Annie reports that the world’s smartphone users downloaded more than 200 billion mobile apps in 2019, spending a total US$120 billion on apps and app-related purchases over the past 12 months. Seventh spot in Alexa’s rankings is occupied by Sohu, a popular online portal that offers news, search, gaming, and various other services. 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